![]() There’s nothing that could have directly prepared me for how I built the business or what I’m doing now. “Really,” he says, “How much is that exercise like life? No matter what you think you’ve trained for, you’re hardly ever trained for what you’re given. He’s also quick to note how his fellow alumni show that same kind of fearless thinking and critical skills that can take on any challenging project-be it a major rebrand or an final exam about a Snapple cap. But as you grow, it’s about being good at your craft and finding and maintaining the right people,” says Spitzer. “When you start a business, it’s about being good at your craft, period. Today, Raindrop Marketing has more than 25 employees, known as “Raindroppers,” many of whom are from UC San Diego. We build relationships with each other and our clients, and help our clients generate relationships with their audiences and partners.” “We’re a branding and marketing agency, but we’re also a relationship-building agency. The Raindrop team has since built an impressive list of clients, including the San Diego Symphony, Luna Grill and San Diego State University–yet all the while keeping the emphasis on relationships, what Spitzer sees as their true business. Ultimately the two became business partners, with Spitzer handling the creative side of the house and Wagner overseeing strategy. “Adam brought the structure and strategy to our business, the mindset that really helped Raindrop to grow swiftly,” Spitzer says. He hired a young graphic designer, and then reconnected with fellow Triton, Adam Wagner ’10, who had conversely taken the front door into creative agency work, working for well-known firms straight out of college. One thing was clear: With more clients coming on, Spitzer needed help. I loved the work, and really wanted to pour myself into it.” “By that first year I had burned through nearly all of my savings and was turning a profit, but not enough to live on. With that first client came a string of referrals, and Spitzer was met with the choice all entrepreneurs have to make. Spitzer took on the project as a one-man operation, ultimately increasing the fitness company’s visibility with a small video series, redesigning its website, pitching stories to local news outlets and leveraging social media. ![]() An executive producer at the station (who would become Spitzer’s wife) introduced him to her personal trainer, who was looking to make more of a name for himself. That potential would become Spitzer’s expertise, but in the most roundabout of ways. There seemed to be a lot of potential in that space.” I was the new guy, yet here I was setting up the station’s Facebook account. “It was 2008, which seems like another world now. Fresh out of college, he had parlayed his communications degree to become a news and digital reporter for NBC San Diego, yet he found himself drawn more to the station’s marketing operations. Not exactly the best time to start a business,” Spitzer says. “It was during the height of the recession. It’s telling that Spitzer recalls this story above all else from his time on campus, a nd it speaks to the spirit that took him from the newsroom to become the owner of Raindrop Marketing, a branding and advertising company he built from scratch. That’s the power of a theoretical degree.” That’s how I see my education: It didn’t teach me what to think, it taught me how to think. Or, you can learn how to think critically and roll with it. “So many times we’re hard-wired with the need to be told what to do and how to do it. They needed to know the context, the rules,” says Spitzer. The topic? A Snapple cap the professor had just handed each of them. Jacques Spitzer ’08 tells this story all the time: As the final exam for his philosophy course in Marshall College, he and his classmates were tasked to write a five-page paper. Internal applications, then our B2B based Bizapedia Pro API™ might be the answer for you.Image: Andrew Ruiz ’11 Do you know of any young alumni who have been making waves since graduating? Nominate them here! If you are looking for something more than a web based search utility and need to automate company and officer searches from within your WHAT'S INCLUDED IN THE ADVANCED SEARCH FORM? Utilize our advanced search form to filter the search results by Company Name, City, State, Postal Code, Filing Jurisdiction, Entity Type, Registered Agent,įile Number, Filing Status, and Business Category. While logged in and authenticated, you will not be asked to solve any complicated Recaptcha V2 challenges. In addition, all pages on Bizapedia will be served to you completely ad freeĪnd you will be granted access to view every profile in its entirety, even if the company chooses to hide the private information on their profile from the general public. Your entire office will be able to use your search subscription.
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